Myths of the Media and Myths like the Media
New media is that dominating force in the modern world that includes growing areas of politics, society, culture, memory and heritage. Using tools to inform, visualize and influence society, the media interact with each other, develop incredible virtual addictions and as dominant communication acts change the landscape of everyday life by transferring us to the ideal worlds where the stories of mythical heroes create present-day illusions and open gates to a promised paradise.
Expressing the idea that technological media is not always a bad thing, for they are themselves escaping from the sphere of influence of the controlling ones – and controling those who believe that they control everything. It should be recalled that the text itself, like the language, is the media. If, following Heidegger, we say that language is the house of being, then the media is also the house of being. The challenge for 21st century man is to have a creative rather than mediated relationship with the media. Contemporary media wish that people do not to see the images behind the glass window screen, the purpose of which is to remain invisible. According to Naglis Kardelis, the challenge is to use the media as an instrument to look at the reality behind them. The discussion that stimulated to explore media myths and myths as the media remains relevant and meaningful to us, connected through the media as language and culture as mythology.
Authors: Aida Savicka, Divina Frau-Meigs, Naglis Kardelis, Loreta Poškaitė, Piotr Rudkouski, Mariusz Grygianiec [Marius Grigonis], Kęstutis Šapoka, Odeta Žukauskienė, Dainius Junevičius, Rita Repšienė
Year: 2018