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The idea to publish a peer-reviewed cultural studies journal arose from idealistic and unique motivations, unpopular in this pragmatic world – to create an engaging and intriguing space for publications about art, philosophy, philology, and sociology which would unite not only scholars from the Lithuanian Culture Research Institute, but also those from institutions of higher learning and academic research in Lithua- nia, from neighbouring countries and researchers of European culture and address their achievements and expectations.

Interdisciplinarity, as one of the most important requirements of today, will play a large role in this publication. The theme of media, which, at the end of the 20th century became a unifying object for research on culture and communication, is inherent in new theoretical and methodological insights and reflections. Vytautas Rubavičius, in his article “The Impact of Media Theory on Cultural Studies,“ considering innovations form a cultural industry, addresses problematic positions by asking, “how should cultural studies, or humanities scholars in general, who seek to preserve the sem- blance of truth, behave in the face of industrialization and technologization,“ how does one face the challenge of media theory, and what is the state of cultural studies in Lithuania?